If you send too many emails to a prospect in a short amount of time, you’re going to come off as over-aggressive and needy.
Effective email cadences are both art and science – and knowing the right frequency to send your personalized and just-the-right-length messages is a difference maker.
It’s no secret that shorter emails are read more often and are more effective at getting the attention of the reader.
So, how do you impress the recipient in such little space?
Push the envelope too much and you’ll end up unsubscribed from that person’s life forever.
We’ve all gotten those emails that start like this: “Mr. I understand that unsolicited email may be a nuisance.
Anyone who’s downloaded a dating app has gotten the vanilla “Hey” or “What’s up? These types of messages exhibit zero originality and communicate absolutely nothing about the sender. When you’re sending marketing emails, there’s other people vying for the business of your prospects too. They’re free to send as many messages as they want and technology has made it easier to reach prospects.Using what you can glean from their profile to create a more compelling message is a no-brainer when it comes to messaging others on apps. Nonetheless, the similarities between these two very different worlds are plentiful.Communicating value, expressing genuine interest in the other party, and building rapport are all things that we need to do to get to the next step – whether that’s a 15-minute phone call or a coffee date with that new special someone.Earlier this year I tried my hand at email marketing here at Discover Org. After all, you’re just dropping some buzzwords into a few compelling sentences, right? Not only was writing a good, short, email message to prospects difficult – it felt familiar. You may not immediately connect the dots between agonizing over email language and choosing which witty line to use on Tinder.Where had I felt this severe frustration in writing a really convincing AND brief message? Well, unless you’ve spent way too much time doing both of these things (like me). My colleague, Steve Waters, penned an article last year on, “How Prospecting is Like Online Dating: 5 Mistakes Online Daters Can Teach Salespeople.” As a sales guy, Steve talks about getting on the phone, listening, and sharing.The ability to separate your message in their inbox from the countless others is what’s ultimately going to make you successful.