I’ve checked out several apps and I see people making the same mistakes across the board.
It is, to say the least, a pretty dismal sight more often than not.“What’s wrong with these people? “Don’t they realize they’re supposed to be marketing themselves?
”And then I realized that online dating can teach us a lot about online marketing, and vice versa.
These people either weren’t getting dates or weren’t keeping them because their profiles were failing them in some way, much like many businesses’ marketing efforts.
Most people out what they want…and then completely ignore looking at what the other person says they want.They spread their net too wide, trying to woo everyone they think is moderately attractive instead of focusing on who they’re actually compatible with. Your campaigns should be focused on connecting with your exact target audience.Your marketing is going to get you much better leads when you focus on the exact target audience you want to serve.Just as you’d be unlikely to reach out to someone whose pictures are blurry, unflattering, and cutting off half their faces, you wouldn’t want to hire a company whose site looked less than stellar.Have high quality, professionally-taken pictures on your site, and hire a quality site designer to create a gorgeous, custom website for your business. You want people to be wowed when they visit your site and feel the need to get in touch with you right away. Most dating sites have a section where you can list what you want and what you’re looking for.If your social media marketing package is 00 monthly but you charge a 0 additional upfront fee to set up the profiles, don’t leave that out when you’re discussing fees with a client (only to bring it up at the last minute).